For Mystikum’s new fragrance, Forbidden Rouge, I directed and edited two commercials as part of their social media campaign. The spots highlight Berlin-based artist Kaifan Wang, who designed the outer packaging for this exclusive Artist Edition.
The first spot (which you can watch below) introduces Kaifan Wang and explains his creative process for designing the packaging. The second spot shifts the focus to the artistic techniques he uses in his paintings.
Director: Sören Schulz
DP: Michael Weihrauch
Edit+Color: Sören Schulz
Client: Mystikum Fragrances
